|   Larry TemkinBeing Good in a World of Need
 
 Peter E Gordon
 Migrants in the Profane
 
 Janek Wasserman
 The Marginal Revolutionaries
 
 Michael Lewis
 The Fifth Risk
 
 Brooke Harrington
 Capital without Borders
 
 Jo Wolff
 Ethics and Public Policy
 
 Daniel Halliday
 The Inheritance of Wealth:
 Justice, equality, and the
 right to bequeath
 
 Martin Jay
 Reason after Its Eclipse: On Late Critical Theory
 
 Lesley Sherratt
 Can Microfinance Work?
 
 Boudewijn de Bruin
 Ethics and the Financial Crisis: Why Incompetence is Worse than Greed
 
 Nicholas Morris &
 David Vines
 Capital Failure: Rebuilding Trust in Financial Services
 
 Looking at Warhol's Flowers
 
 Jeremy Worman
 Swimming With Diana Dors
 
 Michael Ignatieff
 Fire and Ashes: Success and
 Failure in Politics
 
 Jon Elster
 Securities Against Misrule
 
 Jesse Norman
 Edmund Burke: Philosopher, Politician, Prophet
 
 Michael Sandel
 What Money Can't Buy: The Moral Limits of Markets
 
 Hilary Mantel
 Bring up the Bodies
 
 Philip Coggan
 Paper Promises: Money, Debt and the New World Order
 
 Jeffrey Friedman &
 Wladimir Kraus
 Engineering the Financial Crisis: Systemic Risk and the Failure of Regulation
 
 Jeremy Worman
 Fragmented
 
 Martin Gayford
 Man with a Blue Scarf
 
 Raghuram Rajan
 Fault Lines
 
 Jonathan Israel
 A Revolution of the Mind
 
 T.J.Clark
 The Sight of Death
 
 Beautiful Facts:
 Recent Paintings by
 Alison Turnbull
 
 Jacqueline Novogratz
 The Blue Sweater
 
 Matthew Bishop &
 Michael Green
 Philanthrocapitalism
 
 Camilla Howalt
 
 James Griffin
 On Human Rights
 
 Ronald Cohen
 The Second Bounce of the Ball
 
 Edward Craig
 The Mind of God and the Works of Man
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The timing of this book appears, at first, decidedly unpropitious.  Just as a long period of global economic growth has come to an abrupt and painful end; just as the financial services sector is suffering from its worst setback for a generation; just as the state is starting to re-assert itself as the sole reliable guarantor of security and prosperity; just at this moment, Matthew Bishop and Michael Green have published a book that promises that "a new golden age of philanthropy is dawning".  
 The book's explicit claim is that a new generation of wealthy individuals are set to transform the activities of the charitable sector by the application of private-sector business methods and innovative funding techniques.  A second, implicit claim is that this transformation is long overdue and much to be desired.
 
 Appearances can be deceptive.  Our current economic difficulties in fact provide the ideal context in which to test the argument of this book.  First, because the idea that the methods of successful private business practice can and should be transplanted into the charitable sector looks less plausible today than it has for some time.  Second, because the dividing lines between the business and charitable sectors are being re-drawn.  Private sector firms that until recently were the source of much funding for the charitable sector have been forced to seek handouts for themselves from the public purse.
 
 This, then, turns out to be an opportune moment to examine two separate but related questions about the future of charity.  First, how should charitable organizations be funded?  Should government aim to provide adequate resources to meet all social needs, once they have been identified, using charitable bodies where appropriate to deliver state-funded services?  Or, should government concentrate on meeting a more limited range of needs, leaving private individuals to supply additional funds via charitable trusts to ensure that the wider range of social needs are met?
 
 Second, how should charitable organizations be run?  Is the charitable sector so different in nature and mission from the business sector that private sector methods are inappropriate?  Or, does the complexity and persistence of many of the problems that need to be solved suggest that the good intentions of charities need to be matched by the more effective results-driven culture of business?
 
 These are important and difficult questions and Matthew Bishop and Michael Green go some way towards answering them.  They do so in two parts: first, with an argument about the way in which traditional philanthropy has been reinvented in recent years by the super-rich to create a new "turbo-charged" movement for good, which they call "philanthrocapitalism".  Second, by providing a survey of the various different individuals and organizations that make up this diverse movement of "do-gooders".
 
 The book does a good job of conveying the breadth and variety of the participants in the contemporary philanthropic world.  Billionaires abound: some made their money from finance, some from information technology, yet others from media and entertainment.  Their charitable causes and activities are likewise various: some give money, others give time and advice, and others offer their celebrity status to help with fund raising and lobbying.  Most are from the United States and Europe, but Asia and Africa also have their share.  Some are shy and retiring, others are not.
 
 Few of the new philanthropists inherited their wealth.  Mostly they became rich themselves, by taking advantage of the opportunities provided by the rapid growth in size and profitability of sectors such as finance, technology and entertainment.  Their wealth is testimony to their own abilities, not to the abilities of their ancestors.  Having proved themselves in business they believe they have a duty to try to replicate their success in charitable activities: not noblesse oblige, but richesse oblige.
 
 Is it really that simple?  Some social problems might be susceptible to an injection of cash and a dose of business acumen, but not all.  Distributing mosquito nets throughout the malarial regions looks to be a straightforward matter of an appropriate budget and a decent logistics capability.  (Although local manufacturers have not been helped by the bulk import of Western-made nets: the health situation has improved but the economic situation has deteriorated).   Will the rehabilitation of teenage drug addicts - whether in the favelas of Brazil or the inner cities of the US - prove so easy?
 
 Successful businesses are those that deliver goods and services in a form and at a price that consumers find attractive.  Whatever the other attributes commonly associated with successful companies - innovation, rigorous cost control, the quality and commitment of staff, or the way the brand is marketed - all are peripheral to the central proposition of any business: do we provide things that our customers want and can afford?   The reason why many social problems remain unsolved is - precisely - because many of those affected by them cannot afford the solution to their problem; and even if they could afford the solution they might not want it.
 
 Traditional charities have many failings and no doubt many would be improved by an injection of money and skills from successful businessmen and women.  Additionally, charities would benefit from reminding themselves that their principal goal should be to make themselves redundant: having identified a problem their aim should be to solve it, then move on to something else.  Even so, the idea that all social problems can be solved on the model of for-profit business looks misguided: not because charities could not be much improved but because the problems themselves are intractable.
 
 The current economic malaise is likely to reduce the funds available to charities; it is also likely to provoke an increase in the need for charitable goods and services, as the global economy slows.  Demand will be up and supply will be down.  This is the perfect opportunity for the new philanthropists to show what they can do.  It is unlikely that they will be able to meet all of the euphoric claims made for them in this book.  Nevertheless, it seems reasonable to expect them to make a significant and lasting difference, for which we should all be grateful.
 
 
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